New York is trying to use the popular "I Love New York" logo to apply to the state's wildlife and nature as well. You can see that with this recently introduced logo that is more outdoorsy with its inclusion of a butterfly, grass and a squirrel. You can read about some of the outdoor activities the state of New York has to offer here, here, here, here, here and here.
A Wikipedia entry says the I Love New York logo was first introduced in 1977.
